Building Darbari: Brand, Shop and Story for a Men’s Silver Jewellery Label
YEAR
2025-2026
Building a Design Team from Zero
Fashion & Lifestyle · Brand & E-commerce Led the identity, art direction, store design and launch creative for a men’s silver jewellery brand, from the first logo sketch to the thank-you card in the box.
Where it started
Before I joined in 2020, Workshore had no design team. Design work went out to freelancers, so quality, speed and style depended on whoever was available for a given project. I knew this from the inside: I had worked with Workshore as one of those freelancers, doing purely execution work.
The shift: from executing to leading
Workshore then offered me a full-time design lead position to help build a team and a structure for the company. The role went well beyond design - hiring, allocating work, reviewing output, client communication, process. I took each of those on as an opportunity to grow as a leader rather than just a designer.
What I built
A team and the structure it runs on. I helped grow the design team, hiring 4 full-time and freelance designers, and assessed candidates for mindset and fit as much as craft. As the client base grew, I set up review systems, delivery standards and mentoring practices so quality no longer depended on who happened to be assigned.
The Approach
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The Results
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What I Learned
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